THE RONINS APPROACH TO GROWTH MARKETING
We help ambitious businesses find better ways to grow, this is often reaching more of your target audience, turning visitors into customers and then giving existing customers a reason to come back for more.
We work across the entire customer journey, bringing together growth marketing, product optimisation and AI rather than treating them as separate things. Because getting more people through the door is only useful if they like what they find when they get there.
We use a combination of data, strategic thinking and our own propriety tools to understand what is working well, what is holding you back, where the opportunities are and how we should implement them.
We believe that with sustainable, measurable growth we can make your business stronger, without always having to ask for increasing your marketing budgets.
WE FIND AND CREATE OPPORTUNITIES TO ACCELERATE GROWTH
Growth Marketing
We use a combination of SEO, paid media, social media marketing, content marketing and other digital channels to understand your customers, what they are looking for and how best to reach them. We use our own propriety tools to research, strategies and test so your marketing spend can achieve better results.
Product Optimisation
From the first visit through to conversion, sign-ups, repeat use and retention we use data analysis, customer behaviour tracking and UX audits to find the points where your users are getting stuck or simply leave altogether, so we can make the user experience better so more of them stay, buy and come back.
AI & Automation
There are probably lots of things your business does every day that take longer than you want them to or use want a different way to analyse your data for stronger strategic decision making. We always find where AI and automation can help automate the mundane, connect information in ways never seen before and help your team enjoy their jobs again.
From Brief to Impact in digital marketing
CATCH
Building the digital future of angling
NATIONAL EXTENSION COLLEGE
From clicks to enrolment
CYSIAM
Simplifying cybersecurity assessments
Our Services
Strategy & Consultancy
Sometimes you know you need to grow but you are not quite sure where the next opportunity is going to come from. We use your data, our research and competitor analysis to understand what is happening across your marketing and user journeys. These are all essential in allowing us to build a growth strategy around the opportunities we believe will make the biggest difference.
SEO & Content Marketing
Organic search is still one of the best ways to reach people who are looking for what you do and we combine traditional SEO with AI discoverability strategies to find you new customers, what they are searching for and ensure they find you.
Paid Media & Acquisition
Spending more money on paid media does not automatically mean you will get instant results. Paid media is becoming increasingly expensive and if you are not on top of it each day analysing, tweaking and enhancing you can easily churn through your budget and wonder what happened at the end of the month.
Product Optimisation
The majority of websites and applications have places where their users get lost, stuck or simply lose interest and leave. We combine data analysis, customer behaviour tracking, UX audits to find them and improve them, from the first visit through to conversion, sign-up, purchase and retention.
Retention
You have already spent hard earned money in finding new prospects, moving them to the next stage needs a high end user experience through tactics such as lead nurturing, marketing automation to find ways of keeping people engaged. Whether it’s a second purchase or increasing return visits or simply making sure your message reaches them at the right time.
AI & Automation
AI can do far more than write emails and summarise documents. We build AI into websites, applications and internal systems. We create agents that can carry out tasks and automate workflows. We also work with your existing business data to create tools that can research and surface information in ways that were simply never possible before.
WHY RONINS
We have never believed in throwing more people at a problem. We would rather have a small team that understands your business intimately, you are supported by specialists when we need them and technology that helps us do more with the time we have.
In the age of automation we believe the need for human interaction will be higher than ever, so the people you meet in the pitch are normally the people you will still be asking advice from six months later.
We don’t separate marketing, product and technology into different workstreams we align them. If paid media is bringing users to a page that does not convert, that is our problem. If customers are leaving because something is awkward to use, we want to know why and if AI can remove a bottleneck that is holding growth back, we roll up our sleeves and build it for you.
We care about the results and our craft. We want to achieve more customers, better conversion rates, stronger retention, reduced ad spend and help you and your business grow into what your ambitions deserve.
FAQs
Common Questions we are asked before we are hired
What is a digital growth agency?
A digital growth agency looks at more than getting people to your website. We look at how they find you, why they choose you, what makes them buy or sign up and importantly, what brings them back again. For us that means combining growth marketing, product optimisation and AI to find opportunities.
How is growth marketing different?
Traditional marketing agencies have often been very good at getting your message in front of more people, but that is only part of the story. Growth marketing is about their actions, did they click, did they buy, did they come back and what made them disappear? We look at your acquisition channels, conversion and retention together because there is little point spending more money finding customers if you are losing them somewhere else along the way.
How do you build a growth strategy?
We always start with an audit, We look at your customers, competitors, digital channels, website, product, marketing and data to find where growth is stalled or failing. From here we achieve measurable growth strategies around your opportunities, Sometimes the answer is more marketing, sometimes it is fixing something that has been losing you customers for years.
Can you work with our in-house team?
Absolutely, we regularly work alongside an in house team where they need additional technical expertise, another way of looking at a problem and your growth challenges with tools that they dont have available to them. We can work with your marketing, product, sales and technology people and bring our own specialists in when needed. We are not interested in replacing good people, we would rather give them the extra thinking, tools and support they need to get better results.
Do you work with B2B companies?
Yes, over the years we have worked with B2B companies, SaaS companies, startups and established brands. The way your users buy might be completely unique to you, but you still need to find new prospecst and give them reasons to choose you. With a longer sales process that might include account based marketing, sales enablement and lead nurturing alongside search and content.
How do you measure success?
We think differently here and dont use the goto stats other agencies strive for. We look at the business KPIs. such as net new customers, better quality of leads, an increasing MRR or ARR or even customer satisfaction. Yes traffic rankings and conversion rates are important, but only if they are helping us achieve the measurable growth that drove you to us in the first place.
Do you use growth hacking?
We are not huge fans of the term growth hacking because it makes growth sound like there is a secret shortcut everyone else has somehow missed. What we do believe in is rapid experimentation. We find something we think could work, test it, look at what happened and either improve it or move on. It is a fairly systematic approach, but it means decisions are based on what your customers actually do rather than whoever has the strongest opinion in the meeting.
Can you help with marketing automation?
Yes. Marketing automation can be as simple as ensuring your users gets the follow-up after an enquiry or as complicated as integrating several internal systems into the entire customer journey. We work with customer behaviour tracking tools and lead nurturing with automations to make any comms more timely and informative.
Do you manage paid media?
Yes, we do this a lot Paid media is one of the fastest ways to reach a new or wider audience, but it can also become expensive very quickly. We manage Google Ads and paid social, If we can double the conversion rate of a landing page, suddenly the same marketing budget can deliver twice as much without spending another penny.
Can you help improve conversion rates?
Yes as a growth marketing agency with a proven track record we do this quite often this is where we find some of the easiest business growth. We often find customers are already getting enough traffic to their website, but the user experience is switching their users off. We prove it through customer behaviour tracking, UX audits and research and good old fashioned data analysis , If we can improve your conversion rate without increasing your marketing spend then we would rather start there and scale when it works.
Do you create content and campaigns?
Yes. Content creation can sit within SEO, content marketing, campaigns or social media marketing, depending on what we are trying to achieve. We start with what your audience is interested in and what we actually want them to do afterwards. That might lead to a content strategy, search articles, landing pages, social content or a campaign.
What does sustainable growth mean?
For us achieving sustainable growth is about finding the strategies that deliver in ways you can afford to keep doing. For example if spending £10,000 brings in £20,000 of new business that is good, but it only works if those customers return for more. We look at customer acquisition costs, conversion rates, retention and lifetime customer value together, for scalable growth.
From startups to global brands
EXPLORE AND LEARN
Our content hubs show what we build, the lessons we learnt and the pitfalls we fell into, its a black book of tactics that make digital work for you.
Web Design
From clear structure and white hat SEO to beautiful and engaging creative, our Web Design Hub shares what we’ve learned.
Web Design InsightsMobile Apps
The Mobile Apps Hub covers everything from design choices to different technologies all drawn from years of launching apps.
Mobile App Insights